Sunday, 7 March 2010
What goes around…
I picked up the new University Campus Suffolk prospectus at work the other day. I was immediately struck by the similarity to an idea I applied to an invite for a FE Art & Design show at Suffolk New College some 3 years ago.
Not to say that my idea was in anyway original or that it had any influence, I'm sure it didn't. I was just struck by the similarity. I must, however, own up to the stylistic influence for the invite I created. There were some great Guardian ads around at the time, shortly after the paper's redesign in 2006. While the specific ad pictured below may have run a little later, it is a good example of the work coming out of Wieden+Kennedy for the Guardian around this time. Brilliantly simple campaigns that used killer ideas and great copy with achingly contemporary rendering of type and colour. I just had to give it a go myself and as you can see, I fell somewhat short by comparison. Although in my defense, it was a freebie with a short deadline on the side of a full-time teaching job, and I'm no copywriter.
So, back to the 2011 UCS prospectus - I was going to point out the typographic faux pas displayed in the design, but then the realization that they are my employer got the better of me so I decided not to. (Answers on a postcard to Dublog.) However, I must say, it is a vast improvement on the 2010 prospectus that had a pin-board and fake polaroid/post-it note theme. Hmmm.
University Campus Suffolk
Suffolk New College