Saturday 16 July 2011


July means the Tour de France in the Dubdog household. Every evening between 7 and 8pm you'll find Claire and I tuned to ITV4's excellent coverage. Or rather you won't, because we won't answer the door or the phone.

Skoda have been sponsoring the Tour for many years now, and this year they've been running a great advert during the coverage. Like much of Skoda's advertising in the last 10 years it is witty, but at the same time cleverly suggests that their vehicles are as tough as the riders taking part in what has to be the hardest sporting event in the world.

The Tour on ITV4

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