Thursday 19 April 2012


After much deliberation, I have decided to up sticks and move Dubdog on over to WordPress. This site will remain as an archive for as long as Blogger allow it to stay here. I'd like to thank Blogger for the service they have provided over the past six years.

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Wednesday 11 April 2012

Split identity

Split identity by Dubdog@Flickr
Split identity, a photo by Dubdog@Flickr on Flickr.

Claire and I visited the Scottish National Gallery of Modern Art today, and as well as being impressed by many of the exhibits—the Edvard Munch and accompanying Graphic Art exhibitions are well worth a look if you are any where near Edinburgh—I was duly taken with its identity system.

Designed by Glasgow based O Street, they have aligned all the 'O's, (their website reveals an slight obsession with 'O's, as their name may suggest), something I didn't notice at first. This allows a neat, right aligned edge, with which to split the logotype in two, emphasising the fact that there are two galleries to the Modern which are split into different buildings separated by a road.

Before realising this, on seeing the half written gallery name on a sign as we approached the building the Munch exhibition was housed in, I thought it interesting, but a little gimmicky. A bold move, I thought, as I wondered how they ever managed to sell the idea of only displaying half the clients' name to the client. However, it all made sense very quickly when walking around the two sites, especially when seeing the two halves so closely situated, as in the above photograph, and I am now an ardent fan. I can imagine the fun they must have had in dreaming up different situations where they could exploit this visual game, and thus reinforce the concept to visitors to the gallery.

Check out more examples on my Flickr and the O Street website.

Friday 6 April 2012

The Small Letter

The Small Letter is a type primer produced by Desmond and Libertad Jeffery in 1956. It was donated to the BA (Hons) Graphic Design course at UCS for its book archive recently, along with various other books, and it has become an object of fascination to me. With an introduction that states: "We do not expect this booklet to be of any use to anybody, except possibly as a Dreadful Warning to the thoughtful against undue distortion & ornamentation of basic letterforms," how could it not?

So intrigued by this, and other such books that have either been donated or I've personally acquired, that I have started a research/archive project on Tumblr. At this stage, I'm intending it to consist of pre-digital print, type, and graphic design related books, although this may change depending on what I uncover. The blog is titled after Jeffery's booklet.